As a former editor I can assure you that adverting in printed newspapers is a diminishing return. Why?
Latest statistics show that national newspaper sales have slumped by two thirds in 20 years UK national newspaper sales slump by two-thirds in 20 years amid digital disruption .
And, unlike digital advertising, it is very difficult to measure your return on investment....
Bestselling Irish novelist Marian Keyes, 56 – who has brought us love, laughter and all matters of the heart in her many novels, including Watermelon, Lucy Sullivan Is Getting Married, This Charming Man and The Break – has travelled the world on book tours, charity events and speaking engagements.
Her latest novel Grown Ups follows the trials and tribulations of an extended and...
Irish authors are represented in force (Anne Enright, Maggie O’Farrell, Edna O’Brien), there are previous Man Booker winners vying for first place, and the list (as usual) is considerably more diverse than say, the nominee pools for both the Oscars and the Baftas, which is lovely to see.
In terms of who could clinch it when the winner is announced on June 3, Candice Carty-Williams’...
Self-confessed romantic and gardening expert Alan Titchmarsh has combined his horticultural passion with his love of words in Marigolds, Myrtle And Moles, his first book of poetry aimed at the green-fingered.
Written mainly in a barn next to his house, overlooking his garden in Hampshire, the book is not full of pretentious prose, but more his own gentle, meandering thoughts about...
Jojo Moyes shot to fame with her hit novel Me Before You, which was made into a film starring Emilia Clarke and Sam Claflin.
She now divides her time between writing novels and scriptwriting. Several of her other books, The Last Letter From Your Lover and The Horse Dancer, are currently being filmed, while her latest, The Giver Of Stars, has been optioned by Universal.
This year is special. It’s the year of Brexit, and even in a modern world, where we see strong messages of equality everywhere, male chivalry still goes down well. But this year is made extra special because it’s a leap year, and we have a 29th day in February. Coming from a 5th century deal allegedly made between St Bridget and St Patrick and originally known as Bachelor's Day, this Irish...
The Daily Mail represents Conservative middle England while The Guardian is mostly read by those who are left leaning or liberal.
It is not surprising then that these two audiences are diametrically opposed.
While a typical Daily Mail reader is likely to be affluent, middle-aged or retired, the Guardian appeals to students or those employed in the public sector such as...
Our conversation with author Nikesh Shukla couldn't have come at a more pertinent time – the Bafta nominations had just been announced, and there was a distinct lack of actors of colour in the main categories.
#BAFTAsSoWhite started trending on Twitter, sparking a wider conversation about diversity and representation in film and the arts. These are issues Shukla often explores in his...
As the creator of Sex And The City, Candace Bushnell knows more than most about dating, the way women think about men and the romantic scrapes people experience.
And now, at 60, she is revisiting dating, sex and all that goes with it in her latest memoir, Is There Still Sex In The City? but this time focusing on what happens when women of a certain age find themselves not-so-young,...
TV and radio presenter Mariella Frostrup is renowned for both her knowledge and love of books. As well as hosting Radio Four's Open Book and the popular podcast Books To Live By, she was recently on the judging panel of Amazon's Kindle Storyteller Award.
"I usually read around a book and a half a week because I have to know about them when I talk to authors for Open Book," she says...
