three confident women

Half of UK Women Say Menopause has Made their Life Better

Mary
Authored by Mary
Posted: Tuesday, November 28, 2023 - 15:36

44 per cent of women say they have made positive life changes due to the menopause

Don’t define us by the menopause – that is the view off women aged 45-60 in the UK today who have issued a warning to brands and businesses that they are alienating and pigeonholing midlife women. In fact, almost half of women believe that the menopause has made their lives better.

In a new in-depth study of women aged 45-60 commissioned by The Behaviours Agency, almost half (44 per cent) believe that the menopause has inspired them to make positive life changes and a further 43 per cent describe it as a minor inconvenience and they are just ‘getting on with it’. Almost two thirds (63 per cent) have described their symptoms from moderate to mild. In contrast, nine per cent have experienced very debilitating symptoms.

And whilst names including Davina McCall, Louise Minchin and Andrea Maclean have been responsible for pushing the menopause agenda in recent years, we have now reached a point of information overload, according to the findings. Forty one per cent of women believe that there is now so much information available on the menopause it is difficult to know what is useful or relevant. Almost one in ten (8 per cent) say that there is so much information out there that they are overwhelmed.

Being bombarded with messages about menopause on social media is also becoming a big turn off according to many women who feel that they are being highly targeted.

In reality it is friends and family of a similar age who women are most likely to trust for advice on the menopause (41 per cent); compared to health brands (19 per cent) and celebrities who are vocal on the subject (12 per cent).

Brands are also being warned to stop over-labelling menopause-related products. Women want products that focus on solutions rather than labelling everything as “for menopause” which they find alienating.

The research also highlights some of the challenges of women experiencing the menopause – 67 per cent said that they have resented how much they have had to adjust to cope with the menopause and 64 per cent said that it has affected relationships with those closest to them. Three quarters have made changes to their routine because of the menopause.

attractive woman in business attire

Sue Benson (pictured), co-founder and MD of The Behaviours Agency, who commissioned the report, said: “Whilst we have in no way set out to undermine the experiences of women going through the menopause, we were really interested to see some positives shining out of this research.

“Our study showed that change is a huge defining factor in the lives of women aged 45-60 but menopause is just one small part of this. Unfortunately, many brands have lost sight of this and midlife women are still being misrepresented and placed in a ‘menopausal’ box – especially within advertising campaigns aimed at this life stage.

“In fact 69 per cent of the women we spoke to said that they felt invisible to advertisers, whilst 54 per cent believe that adverts target their insecurities rather than support the change in their lives.

“Pigeonholing women as hot, sweaty and horribly forgetful is way off the mark. Our study clearly shows the positivity, strength, intelligence and breadth of experience shining out of this diverse demographic and brands need to take note. We uncovered a real sense of awakening – a YOLO attitude and desire to really grab life by the horns.

“And let’s not forget – these women have considerable spending power. They’ve been dubbed ‘super consumers’ by Forbes and make or influence 90% of household budgetary decisions in the U.K. They are out-earning and out-spending their under-40 peers for the first time and they enjoy having the freedom to spend their valuable resources and time with brands who understand their wants and needs.

“We are living through a time of unprecedented, rapid social change. These women are not having the midlife experience of their mothers, and the experiences of the generations to follow are just as likely to be different again. It is crystal clear that in order to keep up with the changing needs and behaviours of this group brands must keep listening.

“This research is just the beginning. As a 50-something midlifer myself I have made it my personal crusade to fly the flag for midlife women to ensure that they feel seen and represented as the strong, fun, intelligent women that they are.”

Share this
Category: 

Comments

Greetings everyone, my wife and I have made plans for an adventure-filled trip and are now seeking to understand all the potential risks involved, including likely injuries, and exploring the possibility of obtaining insurance coverage for them.

Hey there, the thrill of travel is something I highly recommend exploring to the fullest. However, it's crucial to acknowledge that travel carries inherent risks, ranging from minor inconveniences like catching a cold to more serious incidents like fractures. That's why I suggest checking out https://sportravelling.com/, where you'll find a comprehensive list of insurance options tailored to various types of travel. Additionally, you can educate yourself on potential risks associated with different forms of entertainment. This knowledge will empower you to make informed decisions and ensure a safe and enjoyable journey.

The research findings highlight a worrying trend in advertising where middle-aged women are often demonized and misrepresented by focusing solely on menopausal symptoms rather than acknowledging their diverse personalities and aspirations. Benson aptly points out that this demographic is largely ignored by advertisers because campaigns often reinforce insecurities rather than celebrate the richness of their lives. By the way, here is custom dissertation writing service https://studyfy.com/dissertation-writing-service

I recently got the idea to stick a film on my window, and this website - https://www.tintfit.com/ - helped me with this task, because only here I found a wide range of films that fit different window sizes. It didn't take me long to stick these films on the windows, and I figured it out. That is why I recommend this site to you.

Hello, I would like to tell you about my experience with the https://slotscity.ua/casino-app mobile app. The application has become a real discovery for me - it allows me to play my favorite games even while traveling. I especially like the fact that the graphics and sound effects are kept at a high level, just like in the PC version. In addition, you can easily make deposits and withdrawals right through the app. Slots City really cares about its players!

I've been on the hunt for something truly unique online Australia , and I must say, I've finally found it. This particular website is a breath of fresh air, and it's not like anything else I've come across. The variety is honestly astounding. I happened upon it during one of my usual browsing sessions, and this site, PlayZilla Casino , really stood out. The user interface is so easy to navigate, making the entire experience seamless. I would definitely suggest checking it out if you're in the mood for something different and exhilarating.

不同的留学生作业代写服务提供商,可能在服务内容和附加服务上有所不同。留学生在选择作业代写 http://www.emwchinese.com/ 服务时,应详细了解其提供的具体服务内容和附加服务。例如,是否提供免费修改和售后服务,是否提供24小时在线客服支持,是否能根据客户的具体需求进行定制化服务等。附加服务的完善程度,直接影响到客户的使用体验和满意度。因此,留学生应综合考虑服务内容和附加服务,选择那些能够提供全面、优质服务的代写服务提供商。

Embark on a thrilling quest with Hailey in "Hailey Treasure Adventure"! Explore mysterious lands, solve challenging puzzles, and uncover hidden treasures free download on your Android device!

 

 

 

 

I’ve been searching for a service that truly gets the complexities of modern workflows, and I stumbled upon https://immediate-connect.co.uk/. The interface is intuitive, making it easy to navigate and use daily. I appreciate how quickly I can get things done now, without unnecessary steps slowing me down. Their team also provides excellent customer support, which has been a lifesaver on more than one occasion. Highly recommend it for anyone wanting to streamline their processes.

I also appreciate the community features on the site. Users can rate and comment on videos, which is super helpful for finding the best content. The comments often provide great insights and recommendations, adding a social dimension that enhances the overall experience.

In summary, if you’re looking for a reliable and high-quality source of adult content, I highly recommend checking out porn videos. It has quickly become my go-to site for porn videos, and I’m sure it will meet your needs as well. Happy viewing!

Incredible adventures in the world of excitement await you at rabbit win, where there are many popular entertainments in the UK. Visit the site and you can learn more about bonuses, promotions and a loyalty program that will help you gamble more profitably. Enjoy every minute of your favorite gambling games and you will definitely soon be able to get a big win that will not disappoint you.

For Hilti tool manuals, I highly recommend https://hilti.manymanuals.com/ It’s been incredibly useful for finding all the documentation I need for my Hilti tools. The site is easy to navigate, and the search bar is very effective. They offer a wide range of manuals, including some hard-to-find older models. The ability to download the manuals as PDFs is a huge plus, making them easy to store and print. My advice: make sure you have the exact model number to ensure you download the right manual. Also, take advantage of the maintenance tips included in the manuals to keep your tools in top condition. This site has been a valuable resource for all my Hilti tool needs.

Ko'pchilik pul tikishning analitik jihatlaridan zavqlanishadi. Statistikani o'rganish, jamoalarni taqqoslash, shakllarni tahlil qilish — bularning barchasi sport olamiga professional nuqtai nazardan kirishga imkon beradi va haqiqiy intellektual muammoga aylanadi <a href="https://pin-up-uz.fun/">pin-up-uz.fun</a>

Ko'pchilik pul tikishning analitik jihatlaridan zavqlanishadi. Statistikani o'rganish, jamoalarni taqqoslash, shakllarni tahlil qilish — bularning barchasi sport olamiga professional nuqtai nazardan kirishga imkon beradi va haqiqiy intellektual muammoga aylanadi pin-up-uz.fun

Pros Heimat von branchenführenden Namen Live-Chat ist 24/7 geöffnet Handyfreundliche Spiele Benutzerfreundliche Lobby Cons Mehrere Länderbeschränkungen Spielen Sie gerne Casino-Spiele zum Spaß? Wenn ja, dann können Sie bei Dachbet eine tolle Zeit haben. Dieses Online-Casino ist sehr unterhaltsam, da es jeden Tag wie ein Oktoberfest erscheinen lässt. Dachbet Casino ist mit zahlreichen Spielmöglichkeiten ausgestattet https://ohnelizenzcasino.net/rezension/dachbet/

TransPerfect’s GlobalLink technology was a game-changer for me when localizing my website, legal translation. It streamlined the entire process, from project management to integration and testing, making it easy and cost-effective to manage multiple language versions of my site. With GlobalLink, I was able to oversee the entire localization project without getting bogged down in the technical details. The platform was user-friendly, and it allowed me to collaborate with TransPerfect’s team efficiently, ensuring that the final product met all my requirements. If you’re looking for a hassle-free way to localize your website, I highly recommend exploring GlobalLink through TransPerfect.

I’ve been impressed by how fast and smooth the payment processes are on this site. Deposits and withdrawals are handled quickly, and there’s a good variety of payment methods available. For me, the ease of managing my money is crucial, and 1win excels in this area. If fast transactions are important to you, this site is definitely worth considering.

Seara trecută nu aveam nimic de făcut, așa că am decis să caut distracții pe platformele de jocuri online. Așa am descoperit Conticazino Casino, o platformă care m-a impresionat cu selecția sa variată de jocuri. Nu doar că m-am distrat de minune, dar am și câștigat o sumă frumoasă de bani. Recomand această platformă oricui caută să combine distracția cu câștigurile!

Your blog taught me a lot, and I think you could have much more fun if you studied classic video games. In the past, I want to play with you. nytimes crossword

Tex9 is your ultimate destination for everything tech, crypto, business, insurance, and entertainment. Dive into a world of accurate and trending content tailored to keep you informed. From the latest industry insights to engaging updates, Tex9 has you covered. Stay ahead with Tex9.net, where knowledge meets innovation!