Ecommerce marketing tips that will boost your sales

The world of e-commerce can be challenging, especially when it comes to marketing your business. It does not help that everyone is reaching for a piece of the pie. This competition for the attention and resources of would-be and existing customers can spell trouble for a business that is not prepared to face the challenges.

If you have had some results but want to take things a notch further, then keep reading. We have eight of the most practical and persuasive online marketing tools here. Used only by the most successful e-commerce vendors, these tips are time-tested and will breathe new life into your e-commerce marketing strategy.

1. Use Cookies And Pixels To Re-Market

This tip focuses on indecisive or undecided prospects who have visited your site or clicked through to your products but did not make a purchase. You can re-market the items they searched for or added to the cart by using pixels and cookies to gather the information that can be used for targeted campaigns on Facebook and Google networks. This can be very effective in improving sales.

1. Show Reviews From Previous Buyers

You need a strategically-positioned review to let visitors know what previous buyers think about your service. With these, you encourage visitors to buy by showing them what others who have been in the same shopping position have to say about the product.

We advise placing customer reviews and star ratings above the picture of the product to make sure they are seen. This can be the difference between an abandoned sale and a closed one, so it is good to use it to your advantage.

1. Make Customer Feedback Predominant In Your Web Marketing

People are more trusting when they see that a previous customer has good things to say about their purchases. Rather than aggressively promoting what the product will do, focus on showing positive feedback on the product.

Ask for reviews politely; they will make selling easier in the future. We also advise incorporating pictures, video reviews, or recommendations of your products on your website. You can sometimes find these on Twitter, Facebook, YouTube, or Instagram. Usually, a polite request will get you permission to use them. For help with incorporating reviews into your content, you can engage the services of a company that offers ecommerce copywriting services.

1. Put An Exit-Intent Popup On Your Site

Ecommerce sites with great sales turnover add exit-intent queries into their pages to get customer information before they leave. Even the largest e-commerce sites see visitors leave without making a purchase, but what they do not do is allow visitors to leave without a chance to get their names and emails. When you do this, you can send specialised emails to inform them of new products, discounts, and more, persuading them to revisit and make a purchase.

• Remind Visitors To "Check Out" At The Store

This is a good way to make sure people take action on queued items. Send them emails with pictures and links to your website reminding them of the items in their shopping carts and other related products.

Considering that almost 70% of online shoppers leave without checking out, you should keep a list of active emails of your customers to follow them up. Send a personalised mail minutes after they leave your website to be sure their mails are active. You can space out other messages to avoid being marked as spam.

1. Suggest Newer Models and Related Products To Customers

When running an e-commerce site, you will encounter diverse kinds of buyers. Some will prefer to buy the latest version of the product they have searched for, others may want to see many options before deciding what to buy.

You can suggest other related items visitors might have searched for and offer a discount for purchasing two or three of such items. This is known as cross-selling. You can always use cookies or send emails to customers showing newer versions of a product in their cart or those they have bought in the past, to encourage new sales.

1. Create Valuable Content In Your Marketing

Because not every visitor on your website is familiar with your brand and they don’t know what you do, content marketing can be employed to connect with them.

Undecided prospects may purchase from you if you teach them how to get what they want or help them decide which product suits them the most.

Answering their questions will take your relationship a step further in implementing your marketing strategy. A great e-commerce copywriting service can help create content that will connect your brand with new customers.

1. Throw In Downloadable Content

As part of your content marketing, you can share pointers on a wide range of products that are available in your online store. The catch here is to offer relevant content. If your article is aimed at the female makeup industry, for example, you can put together an e-book showing them how to enhance their makeup game for different occasions. You can offer such content as a benefit of subscribing to your mailing list, as well. Links in free content can move them from ‘add to wishlist’ to ‘proceed to checkout’ on your website.

Hopefully, these tips will prove helpful in persuading new and existing customers to patronise your brand. You can try a couple of them, keeping the needs of your audience in mind at all times.