Baffled Brits are collectively pouring millions of hours down the drain each year trying to decide which wine to buy, according to new research from M&S Food1, despite 80 per cent saying they feel confident choosing a bottle at the shops.
Nearly a quarter of shoppers admit to spending more than 10 minutes deliberating in the wine aisle, which adds up to over 50 million hours...
Measuring changes in brain activity could help researchers to predict consumer preferences for a product, according to new research conducted by Letizia Alvino, Assistant Professor at Nyenrode Business University. Dr. Alvino says, “Our research aims to examine whether or not electroencephalography (EEG) offers a valuable contribution to the prediction of consumer behaviour and their...
