In 2001 users generated around £1.45 worth of ad revenue, and now 20 years later, this has increased to £26 per user – a staggering 1,800% increase. Men’s data is seen to be worth more money than women’s at 18 million vs 17 million and if you’re between the ages of 18-24, companies are willing to pay 60% more for your data!
In 2018, 47% of people in the UK said they were concerned...
