shoppers

There’s a new breed of post-pandemic shopper, demanding help from experts

Currys detects a rise in H.I. as its customers crave real-life advice before they buy

There’s a new breed of post-pandemic shopper, demanding help from experts and rejecting faceless robot retailers, says new look Currys (previously Currys PC World), as it relaunches its UK stores and online services. A new trend labelled “Robot Rejection”, shows these shoppers are demanding face-to-face human interaction and expertise alongside digital experiences when buying everyday...