fashion

Shoppers queuing outside Primark

As shops reopen, why are people so desperate to queue?

Judging by the enormous queues snaking around the block, shoppers in England are very excited about the reopening of thousands of non-essential shops after three months.

Some of the longest lines were seen outside Primark branches in Birmingham, Derby, Liverpool and Nottingham today. The budget fashion store is one of the few stores to have no e-commerce whatsoever, so its clothes...

Virtual London Fashion Week

Everything that happened at the first ever virtual London Fashion Week

When London Fashion Week rolls around every February and September, we’re used to seeing new collections on the runways and snaps from celebrity parties.

However, this year was always going to be an unusual one. The event – taking over the regular slot for the menswear fashion week instead – went totally digital and gender neutral for the very first time.

As part of the ‘big...

Fashion in lockdown

Seven fashion and beauty rules that only apply in lockdown

Karl Lagerfeld famously said: “Sweatpants are a sign of defeat. You lost control of your life so you bought some sweatpants.” But after a couple of months living in lockdown, we’re inclined to disagree.

If you’ve recently found comfort in soft jersey fabrics, sought a kind a freedom in letting your body hair grow free and embraced the the socks and sandals trend with open arms, then...

Breakfast at Tiffanys film

Seven of the most fashionable films to watch

Now is the perfect time to get lost in a classic movie.

Whether it’s glittering costumes or Nineties minimalism, film often uses fashion to dazzle – or even give inspiration for your own wardrobe.

When it comes to fashion, some films are a cut above the rest – where the style or certain characters have become iconic for a reason. Here are some of the most fashionable movies...

Fashion Show Kim Kardashian and Karlie Kloss

With Kim Kardashian, Karlie Kloss and more, this virtual fashion show is going to be huge

The pandemic might have cancelled many major events this year, but it doesn’t mean we have to miss out on everything.

Instead, people have started to think of more imaginative ways to stage live music, theatre and fashion. The latest to get the digital treatment is the second annual CR Runway – a huge fashion show hosted by industry giant Carine Roitfeld, former editor-in-chief of...

Kate Moss Audrey Hepburn celebrity and fashion

These are the style icons who each defined the fashion of a decade

Whether it’s the swinging Sixties or the minimalism of the Nineties, every decade has a distinctive style, each championed by certain celebrities.

Style icons help encapsulate everything that is fashionable from their time, while not necessarily being the celebrities who had the most out-there or unique style. Instead, they’re individuals who captured the feel and fashion of a...

Duke and Duchess of Sussex, Meghan, Prince Harry, fashion, royal family

As she steps away from official duties, how Meghan changed the face of royal fashion

The Duchess of Sussex has kicked off her last round of royal duties in an outfit that’s classic for her style: bright, sleek and modern.

Meghan wore a stand-out blue midi dress from friend Victoria Beckham’s label to attend the annual Endeavour Fund Awards on Thursday night.

After the shock news in January that Harry and Meghan would be stepping away from royal duties to...

The Duke and Duchess of Cambridge visit Ireland (Ian Vogler/Daily Mirror/PA)

Kate keeps to tradition and dazzles in green on royal visit to Ireland

The Duchess of Cambridge often uses fashion to pay tribute to the country she’s visiting, and the latest royal tour to Ireland is no different.

William and Kate have touched down in Dublin to kick off their first official visit to the country. Kate disembarked the plane wearing head-to-toe green, the signature colour of the Emerald Isle.

Her dark green coat is from London-...

Eight fashion tips to help you look and feel more youthful

As a fashion stylist with years of experience on shows like The X Factor and Britain’s Got Talent, Gemma Sheppard is brimming with tips to boost your style confidence, whether you’re an aspiring showbiz star or not.

But one thing the telly regular can’t abide? Rules. Especially when it comes to age.

“Age is just a number,” she says. “Never be told you’re too old for...

What makes a fashion brand sustainable?

How do you decide where to buy your clothes? In the past, your choice may have been guided by style, budget or location, but increasingly sustainability is influencing shoppers’ decisions.

Research released by Mintel reveals that 30% of consumers would choose a retailer based on whether or not they sold sustainable fashion ranges.

Young people are even more concerned about...

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