Why do Daily Mail readers hate The Guardian and vice versa?

The Daily Mail represents Conservative middle England while The Guardian is mostly read by those who are left leaning or liberal.

It is not surprising then that these two audiences are diametrically opposed.

While a typical Daily Mail reader is likely to be affluent, middle-aged or retired, the Guardian appeals to students or those employed in the public sector such as health workers and teachers.

Because of these differences, the editors of each title will have very different views and agendas when it comes to politics, the economy and law and order.

Each newspaper will cover topical events from completely different angles and perspectives and there was no love lost between the two previous editors of each title with Paul Dacre of the Daily Mail using a speech to journalists in 2018 to launch an attack on the Guardian's former editor, Alan Rusbridger Paul Dacre attacks Alan Rusbridger in Society Of editors speech

With such opposing views, diverse audiences and personality clashes, it is no wonder that the two sets of readers aren't bedfellows... especially when the Mail is pro-Royal Family and the Guardian anti!