How to increase ecommerce sales in 2022: 5 effective strategies

There is no single reason, but rather several, why a consumer chooses to buy on one ecommerce site or another. There are many factors that can encourage the purchase or, on the contrary, discourage it.

Putting all your effort and money into offering the best products and the best store design is usually not enough. It is also necessary to carry out certain outreach, sales, and service actions.

In this article, we will talk about some of the most effective strategies to increase your ecommerce sales that you can put into practice to increase your sales flow. Let's get started!

Take advantage of email marketing

Sending messages directly to the customer's email is one of the strategies that offers the highest return on investment, besides being one of the best communication channels. Believe it or not, email marketing has been ranked as the second most effective medium when it comes to generating brand awareness.

For this reason, it is essential to take advantage of the immense potential of this resource. To do so, you should take into account the following tips:

• It is important to personalize your messages so that the customer feels that the email was written especially for them. It is advisable to collect as much information as possible about their preferences, interests, and tastes in order to send them an email that perfectly matches their characteristics. In this way, not only will they feel identified, but this will also increase the chances of them buying from your store again. When consumers receive emails with personalized subject lines, they are 50% more likely to open them, compared to other emails.

• Include new products and exclusive offers.
• Adding value to emails will make the customer feel valued. You should not focus only on content; it is convenient to share information that can be useful to the customer, information that can help or teach them to find specific solutions. For example, if you sell items for babies, you can send information (along with your offers and promotions) about their different evolutionary stages, their vaccination schedule, their diet, etc. 
• Automated email marketing is a great tool that allows you to create large email flows based on the different phases in which your customers may find themselves, such as welcome emails, product offers, etc.

Invest in paid advertising on social networks

In order to reach a larger market, it is necessary to promote yourself. This is the only way to reach more customers with your products. Investing in the promotion of your ecommerce business is always a good and crucial tactic.

Research done by different companies indicates that 52% of consumers use Google to find what they want to buy online. In addition, statistics indicate that by 2023, social media users will be 4.89 billion, with more than 1.6 billion people connecting with small businesses through platforms such as Facebook.

It is important to take advantage of these channels and use segmentation to reach your target audience. It is not necessary to appear in all the networks that exist; rather, you should investigate which of all the networks is usually the public of your interest and then enhance your presence there.

Create limited-time offers

Launching promotions using terms such as "promotion valid until tomorrow" or "last units available" is a winning strategy. Evaluate on which of your products you can apply this strategy, but don't abuse it, as your business could lose credibility.

Optimize your site for mobile use

Nowadays, people are used to doing everything from their cell phones. Smartphones allow them to perform any type of activity or transaction from anywhere and at any time, and shopping is no exception.

Therefore, it is essential that your ecommerce is adapted to this type of device so that users can navigate without difficulties when making a purchase. It is important to choose the right platform for the creation of your site. If you use a great ecommerce solution like WiziShop, you are sure to have a 100% mobile-optimized store.

Boost trust by providing social proof

Consumers know that online stores go to great lengths to sell their products, so the information they provide is not entirely objective. That's why they are always looking for feedback from other consumers to corroborate the quality of the products.

For this reason, including social proof on your ecommerce site is very important, because through it, you are announcing that the quality of your products is endorsed by your customers.

A clear and basic example of social proof is the use of customer testimonials. You can also choose to add influencers' opinions.

Conclusion

By implementing the tools that we have provided in this article, you will be able to boost the sales of your online store. Test and experiment, then measure the results to identify which of all the tactics generates the most benefits for you.