Six in Ten People Admit to Buying New Loungewear Last Month

Loungewear has been the proven stand out trend for 2020, with searches for the term up 162% YOY! Joggers, oversized sweaters, velour co-ords, fleece sweatshirts. These used to be the clothes we only changed into after work and wouldn’t dream of wearing to a meeting or on a date – BUT NOT ANYMORE. With 6 in 10 admitting to buying new loungewear in the last month alone, the UK’s leading lingerie supplier, Boux Avenue, decide to ask 6,000 people to see how they’re embracing their new level of comfort.

75% of your co-workers definitely aren’t as dressed up as you think 

It’s official. Most of our colleagues are really only worried about what’s in frame on Zoom calls, with 4 in 5 admitting to pairing a smart top with ultra-casual bottoms virtually every day for work! We already suspected most people are working from home in their slippers, but now we know for sure: they may look business up top, but they’re totally lounging in comfort from the waist down!

1 in 5 people would wear loungewear on a date!

In the UK, people in Liverpool, Birmingham, Manchester and Glasgow are all about upping their comfort game, with Google searches for loungewear skyrocketing highest in these cities in the last 12 months.

Across the country, demand online shot up almost 200% in October compared to last year as people searched for hoodies, tops, joggers and luxury loungewear sets to prep for winter.

The poll has revealed that 8 in 10 people say they’re 100% okay with popping to the shops in loungewear, while 5 in 10 say yes to grabbing brunch with the girls in their joggers or matching sweats. – plus 1 in 5 admit to wearing loungewear on a date! 

Google searches show the rise of loungewear

In fact, men and women’s loungewear is having its biggest moment ever. Earlier this year, Google searches for ‘loungewear’ almost broke the internet as everyone ditched office wear in favour of cosy work from home alternatives. With lockdown 2.0 the trend rose even further – searches for loungewear are up 215% this week. 

So put the jeans away and relax with friends and family this Christmas instead and get your loungewear fix with matching sets and luxurious separates from Boux Avenue.