Future Trends in Event Planning: What to Expect in the Next Five Years

Are you an event planner curious about future trends in the next five years?

Rapid technological advancements have brought about many changes in different industries, including event planning.

Event planners and managers experiment with new methods and ideas to make planning more manageable and events more fun. People not only want to be entertained, but they also want to feel connected and valuable.

Achieving equilibrium has proven problematic with rising budgets and event costs, but new event planning trends can turn the tide.

Here is a look at event planning trends to expect in the next five years.

Rise of Activity-Based Events

For a long time, the leading entertainment factor in events has been performances. For example, performances come from artists, actors, and presentations. However, we will likely shift to more activity-based events in the next five years.

Axe-throwing, painting, and pickleball are no longer reserved for specific establishments but will be a primary part of events. These unique activities pull eventgoers out of their comfort zones and encourage them to let go and have fun.

Modern audiences want more than just to sit back and watch; they want to interact and participate. As such, planners are likely to create more engaging and participatory events.

Some of the most common events that may be on the rise in the future include multisensory events, workshops, and practical exercises. Those looking to infuse excitement into the events may try live music, games, and shows.

Incorporation of Artificial Intelligence (AI) Technology

Let's face it: AI has taken many industries by storm, and the events industry is no different, as AI is poised to transform it in a number of ways. There are several ways that this change may come about.

For one, AI will increase the levels of personalization. Now, powerful engines can provide personalized experiences and chatbots to engage attendees. Thus, event planners can understand the interests and preferences of their target audience. AI helps provide real-time personalized feedback.

Additionally, AI offers customized networking matches and tailored content suggestions. Using this intel, you can improve engagement.

Secondly, event planners can make sense of data much faster with machine learning. The data can provide deeper insights and improve planning and execution.

Lastly, AI can help with registration, scheduling, and matchmaking tasks. This allows planners and organizers to focus on more crucial tasks like strategy and creative execution.

Keep in mind that AI isn’t perfect, and it’s still vital to infuse your unique ideas. Relying on AI can deter originality, so you must balance using it with your strategies.

Personalization Across the Entire Event

Personalization is one of the most appealing factors for any form of marketing in the modern era. For event planners and organizers, personalization won't be a buzzword anymore. It is what may differentiate successful events from failed ones.

Personalization across the entire event means customizing each attendee's experience to tailor the event to their specific needs. This increases the likelihood of the attendees participating in future events and boosts their satisfaction.

Personalization can entail personalized decals, emails, unique post-event messages, and a personal touch that will be instrumental in future events.

If you’re worried about forgetting pertinent details, create an event checklist. Zkipster has a helpful checklist to point you in the right direction as you focus on successfully planning events.

Diversity, Equity and Inclusion

The future is set to embrace different cultures by creating culturally rich events. Diversity, equity, and inclusion will be crucial to this end.

As these issues become more prominent, event planners should consider creating initiatives that favor them. They can focus on the task by having a broad spectrum of speakers, hosting in culturally rich locations, and improving accessibility for all genders. This trend can make events more inclusive and engaging for diverse people. It’s also a better reflection of the global society.

Conclusion

Modern event planners must maintain traditional event planning skills and actively upskill and become digital orchestrators. They weave together virtual and physical experiences with the precision of master conductors.

Those who embrace this evolution, mastering technological tools and human touches, will shape the future. With the help of planners, we can gather, learn, and celebrate together.

So why not get ahead of the curve and add these future trends to your event planning checklist?