Rihanna is launching skincare brand

After months of rumours and speculation, Rihanna has finally announced the date when fans can get their hands on Fenty Skin, the skincare brand that will sit alongside her hugely successful Fenty Beauty make-up range.

A video post on the new Fenty Skin Instagram account revealed that the debut skincare collection from the singer-turned-entrepreneur will be landing in stores at the end of this month.

To say fans are excited would be an understatement – the account already has more than 106,000 followers. Here’s everything we know so far…

What products will be available?

A full Fenty Skin product line-up hasn’t been revealed yet, but according to the trademark filed last year, the brand is focused on ‘medicated and non-medicated skincare, soap, body care and personal care products (excluding color cosmetics, perfume and other fragrance-only products), and related accessories such as kits, tools and applicators’.

In the video posted on the Fenty Skin Instagram, Rihanna is seen using three products: a foaming cleanser, followed by what looks like a clear serum and a moisturiser.

The patent registration also includes five product names: Buff Ryder, Instant Reset, Fat Water, Flash Nap and Hydra Vizor. Since they’re as creative as Fenty Beauty names, it’s not immediately obvious what the products are, but we’re guessing exfoliators, serums and perhaps a facial mist are involved.

Where can you buy Fenty Skin?

Unlike Fenty Beauty, which is stocked at a variety of retailers across the world, the skincare range will only be available through the Fenty Skin website (which redirects to the Fenty Beauty website) – at least for now.

We have no doubt that retailers will be clamouring to ink a deal with Rihanna to get her skincare products in their stores, and anticipate we’ll be seeing further stockist announcements in future.

When is Fenty Skin on sale?

The first Fenty Skin drops will go on sale on July 31. Fans are encouraged to sign up to a waiting list on the website for early access, to shop from July 29.

Image: Isabel Infantes/PA