Traditions change: White tobacco-free nicotine pouches

Brown snus, which is a typically Swedish product, traditionally contains finely ground tobacco and is placed under the lip rather than smoked or chewed. The newer type, white tobacco free snus, also referred to as nicotine pouches, is a modern type that retains the traditional use method but eliminates tobacco. It’s more discreet and suits a broader group of users. Nicotine pouches come in a variety of strengths and flavours. Here, we’ll let you know more about this product, focusing particularly on the brand Helwit.

The History and Origin of Snus

Tracing back to the early 19th century, snus originated as a Swedish variant of the dry snuff popular in Europe. Adapted to suit the Swedish palate and climate, it evolved into a moist, finely ground tobacco product. Unlike many global tobacco traditions that prioritise smoking, Swedish snus is used orally, which makes it a less obtrusive tobacco habit.

In the 21st century, the modern, white tobacco-free snus was invented. This new variety mirrors traditional practices while catering to contemporary consumers. By eliminating tobacco, this product maintains the ritual and sensory experience of snus but appeals to a broader audience, thanks to cleanliness and minimal oral discoloration. It is a change that is based on respect for traditions at the same time as it is an adaptation to modern preferences.

The Production of Helwit

The manufacturing of white snus includes plant-based fibres mixed with flavours and nicotine extracted from tobacco leaves, remaining completely free of tobacco leaf matter. The production process focuses on ensuring a consistent and fine texture, similar to traditional snus. This is achieved through advanced technology and strict quality control measures.

Helwit's tobacco-free snus is meticulously produced in Gransholm, near Växjö, Sweden, using high industry-standard German machinery. The process involves careful handling and addition of nicotine polacrilex, a high-quality nicotine derived in a lab environment.

Each batch undergoes rigorous quality assurance, including lab tests to ensure product safety and consistency. The careful attention to detail in the production process is a commitment to quality and innovation in developing a tobacco-free snus that aligns with contemporary preferences.

The Flavours of Helwit

Helwit offers a range of nicotine pouches with normal strength. The available flavours include:

Mint – A classic and refreshing mint flavour.

Cola – A unique taste reminiscent of cola beverages.

Banana – A sweet and fruity banana flavour.

Blueberry – A berry-flavoured option with a hint of sweetness.

Pear – A light and fruity pear taste.

Mocha – A rich, coffee-inspired mocha flavour.

Cherry – A sweet and tart cherry taste.

Orange – A citrusy and refreshing orange flavour.

Violet – A floral and slightly sweet violet taste.

Salmiak – A traditional Scandinavian salty liquorice flavour.

Menthol – A cooling menthol sensation.

Snus in an International Context

White snus, such as Helwit and other tobacco-free varieties from Sweden and beyond, has begun to make its mark internationally, particularly in regions with stringent tobacco regulations. Unlike traditional tobacco snus, which faces legal restrictions in many countries outside Scandinavia, white snus is a less regulated alternative due to its lack of tobacco leaf content.

This has led to increasing acceptance in markets like the European Union, North America, and of course the UK, where consumers are looking for alternatives to smoking and conventional smokeless tobacco products.