Which UK Cities Have the Most Successful Online Businesses?
Developing an online presence has been a key factor in a lot of UK companies’ success in recent years, and around 80 per cent of businesses in the country have a website.
But where are the most successful cities when it comes to e-commerce? There are a few locations that stand out for their online shopping options in recent years.
What Are the Benefits of Offering Online Services?
The businesses that realised the benefits of offering online services managed to get ahead of their competition and take advantage of the rise of e-commerce. One of the most obvious reasons to get online is to expand a company’s reach and get free from the shackles of geographical limitations.
Of course, there are numerous other reasons why businesses should offer online services. For example, there’s the opportunity to gather more data from customers to discover exactly what they want. This can lead to exclusive promotions, such as the deals found in the online casino industry. For instance, the latest free spins casino promotions include games that the operators know a lot of people want to play, such as Gold Blitz. The combination of a popular game along with the free spins deal makes for an enticing bonus.
Gymshark Originated in Solihull
Gymshark is one of the greatest success stories of the modern age, with Ben Francis shrewdly predicting the incredible rise of the fitness industry over the last decade. The fitness apparel brand was founded in Solihull in 2012 and is now one of the top brands in its field.
Francis kickstarted the company selling fitness clothing and accessories in his local area and leveraged the power of social media to expand his reach. He also cleverly took advantage of the growing fitness influencer trend, using people with large followings to promote his products. Now, Gymshark is known all over the world and services millions of customers. It highlights how even the smaller towns in the UK have the potential to give birth to massive businesses.
Smol and OnBuy are Two of London’s Top E-commerce Businesses
London is home to some of the planet’s best-known companies, but it also provides plenty of opportunities for startups to break through and become global names. There are a few recent success stories from the Big Smoke that can serve as inspiration to others.
Smol specialises in eco-friendly cleaning products and has gained attention thanks to its sustainable approach. In a time when more people than ever are thinking about ways to reduce their impact on the environment, companies like this can thrive. The London brand has leveraged the power of the internet to deliver products around the country to people in their homes.
OnBuy is a growing e-commerce platform that prides itself on being a fair marketplace for sellers with a wide range of products for consumers. The company was founded by Nick Green and Paula Quazi in 2016 and has rapidly grown in stature in the years since.
It should come as no surprise that London is home to a variety of successful online businesses. However, the success of Gymshark serves as excellent inspiration for other business owners, as it highlights that major companies can grow from the smaller towns as well.