Should I hire an experienced or new food marketing agency in London?

Managing marketing campaigns yourself is more difficult than it sounds. It is time-consuming, complicated and you have to monitor the results. Marketing in the food industry requires consistent hard work and extensive knowledge to get right.

This is why more brands are turning to specialist food marketing agencies for help. Outsourcing this task can mean that you reap really good results. Would you like to hire a food marketing agency in London? This is going to require some research and something you will have to consider is whether to work with an experienced or new, up-and-coming team. Let’s take a look at what you need to know.

What to expect with an experienced food marketing agency

First, let’s consider what it is like to work with an experienced food marketing agency. There is no doubt that you are going to have more faith in an agency that has been around for many years. This can give you the assurance that they know what they are doing and are going to know the best ways to help your brand. When they have worked with a lot of clients previously, it is safe to assume that they have seen everything before and been able to achieve success.

But, you have to make sure that you do not rely simply on years in operation when it comes to marketing agencies. Indeed, choose a company that has been in the food marketing industry for years. However, you also have to do your research and ensure they are the right fit for you, this includes reading through reviews, looking at their previous clients and examining their portfolio. It doesn't matter whether an agency is new or been around a while; always do your homework before working with them.

Make sure that you check their website first. This is going to give you a good idea of their experience and see their work in action. As an example of a reputable and experienced food marketing agency, check out https://www.ceres-pr.co.uk/food-marketing-agency-london. Ceres PR might be the company you are looking for, with years of experience, well-known previous clients and great reviews. You can check out snapshots of the team’s work on their website.

What you may get with a new food marketing agency

When you are trying to find such an agency to work with in London, you are going to come across a lot of new companies. So, are there any benefits to choosing a brand new agency entering the industry?

There are a few reasons to think about working with the new guys on the block. It can be exciting to see a new brand emerge and they may be very convincing on what they can do for your business. If you feel like the team are the right fit for you, you shouldn't let the fact that they are relatively new stop you from using them. The team might have freshly completed digital marketing courses specific to the food industry so would know the latest trends that are going to help in marketing your brand.

Let’s not forget that new agencies know they have to impress. You may find that the team give your brand a lot of attention and work hard to ensure you are happy with the results. This could be more attention than a popular marketing agency gives you since they want to ensure that you love the services they are offering you. Prices may also be more affordable because they'll want to attract new clients to use their services.

You do have to be aware that there are some risks when it comes to working with a new a new agency. In particular, they are not going to have a successful track record. You may be one of their first clients and this means that they will not have a portfolio for you to look through or evidence of happy clients. There's a possibility that you could be disappointed with the service you receive but you are going to have to weigh up whether you trust the team and if you are willing to take this risk with your brand.